Authors of the Books We Read III
Interview with Anthony Pathfinder about the challenges of publishing in today’s market
About the Author
Anthony Pathfinder was born in Kingston, Jamaica and moved to the United States as a child. A voracious reader, his love of reading subsequently led to his writing a selection of short stories as a teenager. He has published seven novels. He does not categorize, classify or put a label on what he writes e. g. Romance, Suspense, Adventure, Thriller, Urban Fiction, Action and Horror. That said, he’s building his readership daily and is currently working on a truth based story entitled, Treasure. He's writing a screenplay for his first novel Fair Game. Anthony is also an editor, proofreader, graphic designer, reviewer and contributing writer for the Urban Book Source. Writing is his life! He lives and breathes to write. To find out more about him please visit his website
What drives you to write and publish books?
Knowing that my work will impact someone’s life, is the driving force behind what I do. Also, I am motivated by the challenge to grow and mature in my creativity.
What was the most valuable source of information for you as a self-published author? Researching and reading whatever literature I could find about the self-publishing business. Knowing some aspect of the business is one thing, but to get a full understanding is invaluable. So for me, research is the ultimate source.
What is the most challenging part of the self-publishing process?
There are a number of things; however, having the finances to start and finish the project is most important. That for me is the ultimate challenge, without it you cannot possibly do anything else.
Have you ever had an unpleasant publishing experience and if so, what did you learn from it?
I have dealt with several printing presses whose business practices were questionable. I recall one printing press charging me over two thousand dollars for a number of books. I informed them that I would get back to them. I did my research and found a company that charged me fifteen-hundred for the same number of books. I was more than satisfied. The lesson I learned was very simple, take your business elsewhere. Networking with other self-publishing authors who have had some success can also be a benefit. They can help in steering you in the right direction.
Printed book versus e-book. Which one your readers buy most?
They buy both. I have had readers who gave varied reasons as to why they choose one over the other. Some people like the smell of a new book and others like the e-book; it’s as simple as that.
Please tell us about your marketing venues. I use the streets. Supermarkets. Matter of fact anywhere where people are assembled. Amazon, barnesandnoble, major and local bookstores.
How long does it take for an unknown author to ‘’get their name out?”
It is up to that author and how he or she markets him or herself. It’s not an easy process, but if one is willing to put in the hard work, the fruits of one labor will certainly come to fruition. So you really can’t give a definite timeframe.
Will e-books replace paperbacks?
I really doubt it. I think they both will continue.
Do reviews play an important role in promoting and selling a book?
It does. Reviews can either be a negative or a positive. But if it’s a positive review and the author can capitalize on it, then the end result can be a beneficial one.
What is the biggest mistake to avoid when self-publishing?
Approaching it as if it’s easy, and not doing the necessary research. Moreover, do not listen to the naysayers.