"The Social Media Marketing Workbook 2025 edition is your step-by-step guide to social media marketing. The book explains how social media marketing is like “throwing a party” vs. social media, which is like only “attending a party.” It deep dives into the concepts of eWOM (electronic word of mouth), the customer continuum, social (and viral) spread, and trust indicators. Whether you want to market on Facebook or Twitter, YouTube or Yelp, Pinterest or LinkedIn, the Social Media Marketing Workbook will help you master the art (and science) of social media marketing."--Descripción del editor.
