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I had some cards produced for my book signing at Fiction Addiction on July 3. It is all part of the promotion game. Indie/Self-publishing is a wonderful thing. It isn’t as new as you might think. L. Frank Baum self-published “The Wonderful Wizard of Oz”. Of course, back in the year 1900, publishing required a press. Baum contracted the George M. Hill Company to print the pages and hand-assembled the first copy himself, and probably many others I expect. These days, with Print-On-Demand and E-Book services, self-publishing has become a lot easier with respect to the production of the print itself. However, advertising and promoting is entirely up to the author unless one is able to spend fortunes to hire companies to carry that load. Most indie-authors are not in that position. Add to that the dwindling presence of bookstores and the task gets harder. You may not be aware, but the brick-and-mortar bookstore is becoming a thing of the past. I did an extensive search and found only 20 books stores in all of South Carolina. When I contacted them about carrying my book or a book signing event, 5 or so were in the process of closing their doors forever, and an equal number never replied back, suggesting they may have already closed. There is no need to discuss bookstore chains, of which there are few and which require negotiations with buyers, stocking fees, and other hurtles. Fortunately, I found a bookstore in my state that is not only...
  1.   Wednesday, 10 June 2015
  2.   Marketing
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(Admin suggested I put this up as a blog post.  This was originally posted on my personal blog, blogyinyang.com, on April 22, 2015.) Everything we do has a process. How you get ready for work. How you cook a meal. How you get dressed. Your process may not be like mine, or anyone else’s. In “All in the Family” Archie debated with Michael sock, sock, shoe, shoe, while Michael preferred sock, shoe, sock, shoe. We all have a process. For me it is sock, sock, pants, shoe, shoe. That way I don’t have to roll up my pants to put on my socks and shoes, and then roll down my pant legs, possibly rolling down my socks. When it comes to little things, the process, such as socks and shoes, may not be that important, but I guarantee if you switch them up your day will feel a bit weird. You might find an improvement, but it will take adjustment. When it comes to the big things, the process is important. If you sew, you have a process. Maybe it is fabric, then idea, then thread, then approach. If you paint, maybe it is idea, then color, then brush, or it could be idea, brush, then color. It is how you think, how you process the craft of the task. My writing process is still evolving, though I have definitely found some solid processes that I will retain. The idea process is one I cannot quite delineate, though I certainly have...
  1.   Friday, 05 June 2015
  2.   Writing
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